Joe Bogdanović, the largest industrialist in the Pacific fisheries

After Martin Bogdanović's death in 1944, the family fish canning factory was taken over by his son, Joe Bogdanović. What his father had started on Terminal Island in San Pedro as a pioneering venture, his son turned into a true industrial powerhouse. Joe inherited the French Sardine Co., which was already known as StarKist, and under his leadership the factory grew at an incredible rate. While Martin was remembered as an innovator and pioneer, Joe was a builder and expander – the man who turned his father's vision into a global success. In his hands, the factory became the largest canned fish manufacturer in the world. Along with it, the fishing fleet grew, which grew to be the most powerful in the entire Pacific. StarKist ships sailed the ocean, and canned fish from San Pedro reached tables all over the world. Thus, Joe Bogdanović, a son with roots in small Biševo, became the largest fishing industrialist in the Pacific. His name has remained associated with the period when the fishing tradition was transformed into a huge industry that shaped the eating habits of the planet.