Pizza Grandiosa
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February 11, 1980, has become a landmark date for the people of Stranda – all because of something as simple as a pizza. That was the day Pizza Grandiosa was launched on the Norwegian market. No one could have predicted the enormous success this frozen pizza would eventually enjoy. At the time, pizza was still considered exotic in Norway, but by 1981, Grandiosa had become the most popular frozen pizza, with 640,000 units sold. At its peak, Norwegians were eating more than five Grandiosa pizzas per person each year. The original 1980 version featured tomato sauce, seasoned meat, cheese, and bell peppers. Over the years, new varieties followed – with minced meat and onion, taco, pepperoni, and more. Norwegians still eat a lot of frozen pizza, but Grandiosa from Stranda has also gained fans across Europe and is now exported to many countries.