All about the Fjords

Down by the fjord lies Skarbø Gard – one of the oldest farms in Stranda, with roots dating back to the Viking Age. Here, award-winning cheese is made from fresh, unpasteurized milk from the farm’s own cows. The aged cheese Soleglad won bronze at the World Cheese Awards in 2018. The hosts, Kristine – a local farm heiress – and her Colombian partner Carlos, returned from Tokyo to run the farm with a passion for craftsmanship, sustainability, and flavour. Skarbø is living proof of modern food culture grounded in deep traditions.

Here at Lekneset, two fjords meet—Hjørundfjorden and its arm, Norangsfjorden—creating a dramatic and beautiful landscape surrounded by the mighty Sunnmøre Alps. The 35-kilometer-long Hjørundfjorden ends at the small village of Bjørke, nestled deep in the fjord. Norangsfjorden, on the other hand, is short and narrow, only a few kilometers long, but it leads inland to the village of Øye, where towering mountains rise steeply on both sides. From Lekneset, there is a ferry connection to Sæbø on the other side of the fjord. You can also follow the road along the fjord to Urke and Øye, and further over the mountains to Hellesylt or Stranda—a spectacular drive through Norangsdalen, one of Norway’s most dramatic valleys. Looking out over the fjord from here, you’ll understand why many say this is among the most beautiful scenery Norway has to offer—where drama, tranquility, and grandeur all come together in a single view.

We now drive into the 377-meter-long tunnel, Hellesyltporten, as serves as a gateway to breathtaking fjords and natural wonders. Hellesylt itself is known for its picturesque scenery, with quaint houses and lush landscapes. One of the main attractions we will pass on the upper side of the tunell, is Hellesyltfossen, a powerful waterfall that cascades through the village, creating a stunning and dramatic view.

We’re now passing through Åse, a popular residential area in Ålesund known for its mix of nature, city access, and community life. This is also the location of Ålesund Hospital, the largest hospital in the region, employing over 2,000 people. It houses the only oncology department in Møre og Romsdal, as well as the county’s largest pediatric ward, which includes a dedicated neonatal intensive care unit. The hospital also has a helicopter base, and the emergency medical dispatch center (AMK) is located within the facility. Åse offers a combination of safety, services, and vibrant local life.

Now we approach Trandal, a small village with no road access but an undeniable charm. Nestled in the heart of Hjørundfjorden, you’ll find Christian Gaard Bygdetun—a hidden gem that uniquely blends history, nature, and hospitality. What began as a small farmstead with goats, chickens, and cows has evolved into a gathering place for both locals and visitors. Its founder, Frank Storeide, was known for his creativity and out-of-the-box thinking, leaving a lasting mark on the place. Today, the farm is run by his family, who carry on the legacy with warmth and enthusiasm. Christian Gaard is not only famous for its rustic charm and breathtaking views but also for its music festivals—TrandalBlues, TrandalRock, and Trandal Countryfestival. These events draw music lovers from across the country, offering an experience unlike any other. To get here, you’ll need to take a boat—adding to the sense of arriving somewhere truly special. Once ashore, you can enjoy local food, stay in cozy cabins, and perhaps take a swing in the iconic fjord-side rope swing. Trandal and Christian Gaard Bygdetun offer an experience where nature, culture, and community come together—a place where time stands still, and memories last a lifetime.

Now we are approaching Stranda, a picturesque village located in the Sunnmøre region of Norway. Stranda is renowned for its stunning natural beauty, nestled between majestic mountains and the fjord. Historically, Stranda has been an important center for agriculture and timber, with its rich landscape providing resources for local industries. The village is well-connected, featuring a ferry terminal that links it to nearby islands and towns, enhancing trade and tourism. Stranda's economy has diversified over the years, with a growing focus on tourism, particularly skiing and outdoor activities, thanks to the nearby Stranda Ski Resort. In addition, the village is known for its vibrant cultural scene, hosting events that celebrate local traditions and crafts. Stranda also boasts a strong community spirit, with various local businesses contributing to its charm. As we explore, you'll discover the perfect blend of history, nature, and modern amenities that make Stranda a unique destination.

Here at Nørvasundet, we find an area rich in history, knowledge, and culture. On this side of the strait lies the Norwegian Maritime Competence Center (NMK), along with the NTNU Ålesund campus, a key hub for education in technology, ocean industries, and innovation. Across the water, you’ll find Sunnmøre Museum, with its historic buildings, boat collection, and vivid storytelling of coastal traditions. Nearby are also the beautiful Borgund Church and the remains of Borgundkaupangen, a medieval town that was once an important trading center. Nørvasundet truly connects past and future in the heart of Ålesund.

February 11, 1980, has become a landmark date for the people of Stranda – all because of something as simple as a pizza. That was the day Pizza Grandiosa was launched on the Norwegian market. No one could have predicted the enormous success this frozen pizza would eventually enjoy. At the time, pizza was still considered exotic in Norway, but by 1981, Grandiosa had become the most popular frozen pizza, with 640,000 units sold. At its peak, Norwegians were eating more than five Grandiosa pizzas per person each year. The original 1980 version featured tomato sauce, seasoned meat, cheese, and bell peppers. Over the years, new varieties followed – with minced meat and onion, taco, pepperoni, and more. Norwegians still eat a lot of frozen pizza, but Grandiosa from Stranda has also gained fans across Europe and is now exported to many countries.

Now we’ve reached the outer stretch of Hjørundfjorden, where the fjord opens into a vast, dramatic seascape. If you look closely, you might spot the ferry crossing between Festøya and Hundeidvik—a vital link connecting the southern communities of Volda and Ørsta with Stranda and Sykkylven to the north. This route is a lifeline for both locals and travelers alike. Around you, the Sunnmøre Alps rise sharply, their jagged peaks cutting into the sky. Further inland, the fjord narrows, squeezed between steep spires and lush valley slopes. Stretching over 30 kilometers, Hjørundfjorden carves its way through some of Norway’s wildest and most breathtaking mountain terrain—a landscape shaped by glaciers, storms, and centuries of human resilience. This outermost part of the fjord acts as a gateway—where the open waters meet the sheltered, narrow arms leading to hidden gems like Øye and Bjørke. Here, the wind and waves have room to play, offering a taste of the contrasts ahead: rough and tranquil, towering and intimate. It’s a preview of the visual feast crafted by both nature and the steadfast people of Sunnmøre over thousands of years. Stand here awhile, and you’ll feel the fjord’s pulse—the meeting point of raw power and quiet beauty.

You’re now entering one of the region’s most impressive tunnel projects – the Ljø Tunnel and the Strek Tunnel. These mountain tunnels are the result of years of work to make the road between Stranda and Hellesylt safer. Steep terrain, avalanche risk and rough weather have made road construction here a true challenge, demanding both engineering skill and political persistence. The original road was completed after World War II, passing through several smaller tunnels, most of which are now closed or replaced. One of the tunnels here was first built in 1962 and stretched just over one kilometre. Today, it's been extended to almost four kilometres. Another tunnel was blasted through the rock, running parallel to and even crossing under the older one. To protect against avalanches, a 600-metre-long, 12-metre-high rock wall was built using material from the tunnelling itself. The full safety project along this stretch cost over one billion Norwegian kroner, making it the largest road project ever managed by the Møre og Romsdal County Council. Quite an achievement – and a reassuring thought, considering the mountain above you right now.

At the very end of Norangsfjorden, cradled by sheer mountain walls and shimmering waters, lies the tiny village of Øye—a hidden gem in the heart of the Sunnmøre Alps. Here, you’ll find the legendary Hotel Union Øye, one of Norway’s most storied hotels. Since 1891, it has welcomed adventurous mountaineers, royalty, writers, and artists. Stepping through its doors feels like entering another era. The rooms are named after famous guests like King Oscar II and Kaiser Wilhelm II, and the interiors whisper of a bygone age—with deep armchairs, ticking grandfather clocks, and crackling fireplaces. But Øye is more than a destination; it’s an experience. From the village, you can hike to the towering peak of Slogen, or lose yourself in the haunting tale of Lyngevannet—a lake that swallowed an entire farm during a landslide in 1908. The silence here is profound, broken only by distant waterfalls and wind whistling through the peaks. Can you feel the magic yet?

We’re now driving between Volsdalen and Volsdalsberga, marking the gateway to central Ålesund. Here you’ll find Color Line Stadium, home ground of Aalesunds Football Club – AaFK. The club has made its mark on Norwegian football, winning the national cup twice, in 2009 and 2011. Next to the stadium is Sunnmørshallen, a large indoor arena used for everything from football training and gymnastics to trade fairs and concerts. This area is full of energy and serves as an important hub for both sports and cultural events in the city.

Here, between two long and dark tunnels, a spectacular panoramic view opens up—across the Geirangerfjord, the Sunnylvsfjord, and the mighty, majestic Sunnmøre Alps. Ljøen Viewpoint is a popular stop for visitors, but few realize that these towering mountain slopes are under daily surveillance. In 1934, not far from here, a large chunk of mountain collapsed into the Tafjord. The resulting tsunami devastated entire communities and claimed the lives of 40 people in the villages of Fjørå and Tafjord. It remains one of the deadliest natural disasters in Norwegian history. Since then, people living along the fjords of Sunnmøre have lived with the constant threat of landslides. This fear even inspired filmmakers to create Norway’s first disaster movie, The Wave. In the film, the mountainside known as Åkerneset gives way, triggering a giant wave that sweeps through the fjord and destroys almost everything in its path—straight into the heart of Geiranger.

We’re now passing the Trondhjem Postal Road—an old name for the historic route that once connected Bergen and Trondheim. It came into use in the early 1700s, when the government took over responsibility for the postal service. Throughout the 18th century, roads were expanded and improved so that couriers could walk, ride, or drive along the route. As traffic increased, roadbuilding standards became stricter. In 1794, Norway’s chief road engineer, Christopher Johannes Hammer, introduced official guidelines for the construction of royal and postal roads. The postal route ran inland, parallel to the coast, from Bergen to the Sognefjord, with boats ferrying mail across the fjords. In Møre og Romsdal, it entered through Hornindal in Volda, passed through Stranda, then on to Ørskog and Vestnes, where the mail was shipped by boat to Molde. From there, it continued over the mountains to Gjemnes, by boat again to Tingvoll, and inland via Surnadal and Rindal toward Trøndelag. Today, parts of this historic route are a popular tourist attraction, with well-marked trails and many cultural landmarks, including old bridges, inns, and waystations that offer a glimpse into Norway’s rich postal history and trading traditions.

Can you spot the kids and goats? Now we’re passing Ytre-Standal, a small, charming fjord village clinging to the mountainside where the fjord is at its wildest and most beautiful. Though few permanent residents remain today, the landscape and those who live here make it extraordinary. Once a hub with a school, shop, and active farms, it now whispers of quieter times. The village hosts a renowned fish hatchery, producing high-quality smolt that fuel Norway’s salmon industry—nurtured by the fjord’s pristine waters. Rent a modern cabin by the shore (boat included!), and wake up to a fjord so still it mirrors the towering peaks—a perfect selfie backdrop. Nearby, a lively farmyard bursts with goat kids (the playful babies!) and their adult companions, delighting visitors of all ages. This is life at its simplest: close to nature, animals, and tranquility. Fun fact: In Norwegian, "kje" is a kid (baby goat), while "geit" is adult goat. Now you’ll know what to call those adorable little spring-leapers!

Hjørundfjord is steeped in troll legends, and right now, we’re sailing between the villages of Standal and Trandal. Look north toward the Trandal side—do you see the imprint of the legendary Troll-Wizard (Trollgjøttemannen) in the mountainside? The story goes that Olaf the Holy shot a 4-meter stone arrow straight through the troll, piercing the mountain before ricocheting back across the fjord. That arrow still stands today as a monolith (bauta) near Store Standal. And the troll? Its face is forever etched into the rock—nose, scowling brow, and all. What became of it? No one’s seen it since… but locals swear that when storms roll in, smoke curls up from the shore or gunshot-like cracks echo off the cliffs. Some say it’s the troll’s restless spirit—or proof it’s still lurking. So—do you believe?

Do you enjoy playing golf? We’re soon passing Overvoll Retreat and Activity Centre – a place where history meets modern sustainability. Here, you can combine golf with nature experiences, relaxation, and good food. The farm is mentioned as far back as the 1500s, and today’s hosts are restoring 19th-century buildings with great respect for the past. Former farmland has been transformed into what may be the world’s most eco-friendly 9-hole mountain golf course. Overvoll also offers organic experiences like herb foraging and bonfire ceremonies under the stars – inviting guests to slow down and reconnect with nature. Sounds like your kind of place?

Now the fjord opens up towards Sæbø, the largest village in Hjørundfjorden and a natural hub for trade, education, daily life, and transportation. Here, fjord and mountains meet at their most magnificent, with Skårasalen, Saksa, and Slogen forming a dramatic backdrop. For hundreds of years, Sæbø has been the center of the fjord communities. It was once a trading post, mail stop, and steamship dock, and even today, it still has a grocery store, school, gas station, and ferry terminal. Ferries run to Urke and Lekneset, and Sæbø remains a vital link between the many villages around the fjord. In summer, the place fills with boat tourists, mountain hikers, and travelers passing through. But for the locals, it's everyday life that matters—schoolchildren at the dock, cows grazing on the slopes, fishermen hauling traps and nets, and community gatherings at the village hall. Along the shoreline, there’s a small swimming beach and several places to stay, and you can rent both boats and bicycles. Many use Sæbø as a base for mountain hikes—with marked trails leading straight from the village to some of the Sunnmøre Alps' most stunning peaks.

Between the island of Humla and the mainland stretch the narrow, calm waters of Kavlesundet and Humlesundet. Here we pass through an area where nature and industry exist side by side. On Humla, you’ll see forested hills, scattered houses, and the old fuel depot, which is still in operation. Across the water lies Fiskarstrand, known for both shipbuilding and seafood production. Here you'll find Fiskarstrand Verft, one of the oldest shipyards in the region, and Tranvåg – a modern fish processing plant that refines and exports seafood to markets around the world. The strait is also known for its rich birdlife and peaceful waters when the wind settles – a quiet gem between industry and nature, where you can truly feel a sense of calm. You might hear seagulls calling overhead or spot a fish breaking the surface. This is a glimpse of authentic coastal life, still thriving today.

To the northwest, we now pass Urke and the small village of Maude, while the Stenes farm barely peeks out on the other side of the fjord. Here, in the heart of the Sunnmøre Alps, the villages cling closely to both the fjord and the steep, barren mountains. Urke is one of those small villages with a strong sense of community. A few dozen residents keep the place alive, and here we find what may be Norway’s most charming shop—Urke Landhandel. The store was saved from closure by local enthusiasts and now serves as a shop, meeting place, and historical museum. Here, you can buy everything from locally cured meats to homemade juice—and maybe a good story as a bonus. The fjord has always been both a source of food and a travel route, and the rugged mountains likewise. The steep slopes are difficult to traverse but provide both grazing land and shelter. In the summer, the mountain pastures fill with sheep and the bustle of farm life. In autumn and winter, however, the polar night, storms, ice, and meters of snow could be demanding for both man and beast. Can you imagine living here year-round, experiencing the contrasts between romantic, warm sunsets and calm seas, and icy storms with roaring rivers and waterfalls?

People from Sunnmøre love snow and skiing, and both Stranda and Sykkylven offer major winter sports facilities. We’re now passing the turnoff to Fjellsætra and the Sunnmørsalpane Ski Arena – a popular destination for families and freeriders alike. The resort features a variety of slopes, modern lifts, and kid-friendly areas, as well as great opportunities for cross-country skiing and ski touring. Beautifully situated among mountains and valleys, it becomes a natural gathering point when winter arrives. Many say this is where you’ll find the best snow in all of Sunnmøre.

We now see Mauseidvåg at the innermost point of the bay – a small settlement where people have lived close to the sea for generations. The area has deep roots in farming, fishing, and small-scale industry. In earlier times, this was a natural hub for boat traffic, with a dock, local shop, and the mail boat connecting nearby communities. Today, many residents commute to work in Ålesund or Langevåg, but there’s still life in local workshops and small businesses. The calm bay, the small harbor, and the surrounding landscape tell the story of a place where tradition and modern life continue side by side.

Now, rising above you like a majestic pyramid, is Slogen – perhaps the most iconic peak among the Sunnmøre Alps. It towers 1,564 meters straight up from the fjord, steep, elegant, and awe-inspiring. Many refer to Slogen as the queen of these dramatic mountain summits. Climbers and adventurers have been drawn here since the 19th century. The British mountaineer William Cecil Slingsby was among the first to reach the summit in 1870, and he famously called the view “the finest in Europe.” That says a lot. Hidden behind Slogen, in a quiet mountain valley, lies Patchellhytta – a mountain cabin built in 1921 by the Sunnmøre Hiking Association. It's named after Charles Watson Patchell, an English mountain enthusiast who spent many summers exploring these peaks. The cabin is still a popular base for hikes to Slogen, Jakta, and Smørskredtindane. You can’t see the cabin from the fjord, but you can feel the landscape it belongs to – powerful, serene, and unforgettable. And perhaps now you understand why this area continues to enchant hikers and nature lovers from all over the world.

We are now approaching Veibust, a key commercial and industrial area in Sula Municipality, located just at the border with Ålesund. This modern and diverse business district has grown steadily over the past decades and now includes everything from car dealerships and construction suppliers to logistics companies, production facilities, and skilled trades. Veibust is strategically located with excellent road connections to Ålesund city centre, Langevåg, and the E39 highway heading south. The area has become an important hub for business and transport in the region. Many small and medium-sized enterprises have set up operations here, making Veibust a place where city and countryside, commerce and craftsmanship, all come together in the heart of Sunnmøre.

Now pay attention. Can you see the troll in the mountainside up there? If you look closely, you might spot a nose, a hunched back, or even two large eyes staring out over the fjord. These natural rock formations have inspired troll legends for generations. In Norwegian folklore, trolls were powerful but dim-witted creatures who lived in the mountains and forests—and turned to stone if touched by sunlight. Many peaks and boulders bear their names to this day. When the fog rolls in and the wind howls through the valleys, it’s easy to see how such stories came to life. The landscape is wild and mysterious, letting the imagination roam free. Maybe that’s why the troll is still watching us—from deep within the mountain, silent and still.

Now we’ve arrived at Store-Standal, a place steeped in a long and dramatic history of survival and endurance. Above you looms Storhornet, and the snowfield clinging to the mountainside—often visible even in summer—is called Sylvkallen ("The Silver Chalice") for the way it glitters like silver in the sunlight. This area is prone to massive avalanches, so powerful that their air pressure shakes the ground and rattles windows. Even the toughest, most stoic locals get goosebumps just talking about them. The houses cluster tightly together—no accident here. It’s all about protection against slides and storms. Down by the shore stands a 4-meter-tall stone monolith, said to be an arrow shot by Olaf the Holy. Legend claims it struck and killed a heathen troll-wizard, Trollgjøttemannen, across the fjord, then ricocheted off the mountain and landed where it stands today. Look closely—you can still see the troll-man’s shadow etched into the rock! History, danger, and myth collide in this wild corner of the fjords.

We’re soon passing Stranda mountain Ski Resort – one of Norway’s most spectacular alpine destinations, known for its stunning mountains, deep powder snow, and breathtaking views over the Storfjord, a UNESCO World Heritage area, and the village of Stranda. Here, you can ski from mountaintop to fjord, with more than 1200 vertical meters of freeride terrain and groomed slopes. The resort features a modern gondola that takes you 1042 meters above sea level, making it a favorite for both seasoned skiers and families. Every winter, the legendary Alperittet takes place here – one of Norway’s most demanding and dramatic ski races, where participants plunge down the steep mountain sides. The event draws both professionals and local enthusiasts – and often ends with celebrations in the village below.

Amidst these infinitely beautiful surroundings around Hellesylt lurks an invisible threat - Åkerneset. This unstable mountainside, high above the fjord, is monitored around the clock. Should the entire slope collapse, a tsunami could reach Hellesylt in just five minutes - rising up to 85 meters above the fjord. Such destructive power is hard to imagine in a landscape otherwise exuding peace and picture-postcard charm. Yet preparedness is high, with the village equipped with warning systems and evacuation plans. The contrast between beauty and danger is palpable. How do you imagine it feels for those who live here year-round?

We are now passing Vegsund and the distinctive Vegsund Bridge, which connects the island of Uksenøya to the mainland and the rest of Sula Municipality. The bridge opened in 1972 and has since been a vital part of the road network between Ålesund and the areas to the south and east. Vegsundet is a narrow and lively strait, with boat traffic and scenic views of both fjords and mountains. The area around Vegsund has developed from farmland and small shops into a residential zone, offering a balance between city access and natural surroundings. It’s also conveniently located near the Veibust business district and the E39 highway, making it attractive for both commuters and businesses. Vegsund is a great example of how small straits and bridges help connect the island communities of Sunnmøre.

We are now sailing past Eidsnes, a small and scenic village, beautifully situated between fjord and mountains. People have lived here for generations, close to the sea and surrounded by a rich cultural landscape. The area has roots in both farming and fishing, but today it is a peaceful residential community with easy access to Langevåg, Ålesund, and the rest of Sula. Close to Eidsnes is Indre Sula Church, a modern parish church built in 1984 that serves as both a place of worship and a community gathering point. Nearby is Solevåg School, a long-established primary school that plays an important role in local life. From Eidsnes, you have great views of Mount Sula, and the surrounding area offers excellent hiking opportunities – whether you prefer mountain trails, forests, or paths along the fjord. Here, people live close to nature, with the city just a short distance away.

Right here, almost 1,000 years ago, King Olav sailed past on his dramatic journey north. Known as Olav Haraldsson, he ruled Norway from 1015 to 1028 and played a central role in the Christianization of the country. After his death at the Battle of Stiklestad, he was declared a saint under the name Saint Olav and is considered Norway’s eternal king. His burial site at Nidaros Cathedral became one of Europe’s most important pilgrimage destinations. When Olav passed this spot in the year 1029, he was fleeing enemies, betrayed by his own men, and heading toward exile in Sweden. Just below today’s Vegsund Bridge lies Olavskilden, or Olav’s Spring. According to tradition, the king drank and washed here, and the water was believed to have healing powers. The Saga of Saint Olav, in Heimskringla chapter 178, tells how he was warned of a large peasant army approaching Ålesund, prompting his escape. After a dramatic murder and political betrayal in Borgund, he continued his flight through Vegsund, into the fjords toward Tafjord and Valldal. Eventually, he crossed the mountains on foot to Lesja. A year later, in 1030, he was killed at Stiklestad – a moment seen as a turning point in Norway’s conversion to Christianity. Olav’s Spring in Vegsund remains one of the few physical traces of that legendary journey – quiet, hidden, yet still sacred to many.

Across the fjord, just over the bridge, lies Ikornnes – a small village known for its industrial strength and stunning natural surroundings. This is home to furniture giant Ekornes, the producer of the world-famous Stressless chairs. The company has put both Sykkylven and Ikornnes on the map with its innovation, design, and global exports. At one point, they even built the world’s longest sofa here – stretching over 890 meters across the entire bridge. It may not have been very "stressless" to build, but in the end, everyone in the village had a comfortable seat to enjoy the fjord and the dramatic Sunnmøre Alps.

Here in this valley lies the small hamlet of Straumgjerde, surrounded by the steep, wild landscape of the Sunnmøre Alps. For generations, people here lived off the land, and like true entrepreneurial Sunnmøre locals, they’ve also created new and exciting businesses over the centuries. Norway has a long tradition of brewing beer, but stronger spirits like wine and liquor were also produced on farms – including here in Straumgjerde. Inspired by this heritage and the stunning surroundings, Harald Strømmgjerde founded Brennevinsgrova on his family farm in 2019. Since then, his spirits have already won several awards. Today, they produce five types of gin and five varieties of aquavit – all rooted in local ingredients, traditions, and flavors. The water comes from nearby glacial melt, the gin is infused with seaweed from coastal Herøy, the aquavit includes locally grown potatoes, and raspberries from Valldal add a fresh, regional touch.

We are now in the middle of the majestic Storfjord, a vast fjord that stretches deep into the Sunnmøre Alps, connecting villages, fjords, and island communities throughout the region. From here, you can see several key ferry routes that keep this rugged coastal network moving. To the south, ferries cross between Festøya and Solevågen – an essential link connecting Ørsta, Volda, and Ålesund. Looking east, you’ll spot Sykkylven and the ferry terminal at Magerholm, which connects Sykkylven with Skodje. In the opposite direction, ferries travel between Hareid and Sulesund, linking the island of Hareidlandet with the mainland. These ferries are more than just transport – they are lifelines woven into the fabric of everyday life. They carry people, cars, and stories across the fjords, just as they have for generations. On Sunnmøre, the fjord is still the road.

When you look around here – with mighty mountains, deep fjords and endless nature – you might think that there has always been plenty of space and opportunities. Yet it was precisely from here, from the Sunnmøre and Ålesund area, that many chose to leave everything and start a new life in America. Emigration really picked up after 1860. Small farms, a large increase in population, poverty, religion and hopelessness caused thousands to leave. Many from the coastal villages struggled to feed their families, and the lure of the "promised land" in the west became too strong. Between 1865 and 1915, over 800,000 Norwegians travelled to America – a significant proportion of the population. Many Sunnmøre people also set off across the sea, often from Ålesund on the first steamships. Most settled in the Midwest – Minnesota, Wisconsin and Iowa – where the climate and nature were reminiscent of Norway. They brought with them knowledge of fishing, agriculture and crafts, and built strong local communities. Today, there are countless descendants of Sunnmøring in the United States. The story of the emigration is a reminder of both hardship and hope – and of how far people were willing to go for a better life.

Heading into Ålesund, we now see Volsdalsberga – a beautiful recreational area with smooth coastal rocks, a bathing spot, and green spaces that stretch all the way down to the fjord. On warm days, this is a popular place for swimming, picnics, and peaceful views of the sea. Just behind it stands Color Line Stadium – the home ground of Aalesunds Fotballklubb, better known as AAFK. The club has won the Norwegian Football Cup twice, in 2009 and 2011, and remains a source of local pride and identity. Along the waterfront, modern apartment buildings are rising – part of new residential areas where people live close to both the sea and city centre. It’s a great example of how Ålesund blends nature, sports, and urban life – with its eyes set firmly on the future.

We’re now arriving in Sykkylven – a village known for its spectacular nature, strong sense of community, and innovative industry. Surrounded by mountains, fjords, and fertile land, Sykkylven has deep roots in agriculture and craftsmanship, but is best known today as Norway’s “furniture capital,” with around 15 active manufacturers, several of which are internationally renowned. Sykkylven also boasts a vibrant cultural life and offers great opportunities for outdoor activities all year round. The municipality’s former slogan was “Sykkylven – Friendly, Wild and Beautiful.” Today, it fittingly goes by a single word: Skaperkraft – meaning creative power.

We’re now arriving at the ferry connection between Aursneset in Sykkylven and Magerholm in Ålesund, linking key parts of the region. The crossing takes about 15 minutes and goes across Storfjorden – one of Norway’s deepest fjords. This waterway leads from the open sea into the heart of the fjord villages, including the world-famous Geiranger.

We’re now passing Emblem, a small village on the outskirts of Ålesund, known for its beautiful nature and strong community spirit. Towering above is Emblemsfjellet, a popular hiking destination offering panoramic views of the fjord and surrounding mountains. Down by the water lies Emblemsanden, a peaceful beach perfect for swimming and picnics in summer. Emblem is also home to the acclaimed youth choir Respons, known for its powerful performances both in Norway and abroad. This is truly a small village with a big heart.

Ahead of us lies Moa, one of the largest commercial areas in Norway. Here you’ll find shopping centers, restaurants, office buildings, and a major public transport hub. Moa has grown from farmland into a bustling district offering everything from jobs to educational opportunities. The area attracts people from across the region for shopping, services, and cultural events. In short, Moa is a modern center in constant development, beautifully situated between fjords and mountains.

Flisnes

We are now sailing along the islands of Humla and Tørla. Humla is a small, green island with around 150 residents – a great example of how life on the smaller islands continues to thrive close to the city. Although the island has kept its rural charm, it is easily accessible. Humla is connected by a bridge to the neighboring island of Tørla, which in turn links to Uksenøya and the road network leading to Ålesund. Many residents commute to work or school in the city, while some still maintain small farms or fish locally. Do you see the many stone drying racks along the shore? These were once used to dry clipfish well into the 1960s, before electric drying fans took over. Clipfish played a huge role in this region’s history and was for a long time Norway’s most important export. It was sold to markets in Southern Europe, South America, and the Caribbean – bringing jobs and prosperity to coastal communities across the country.

We’ve now arrived in Blindheim, a large district in Ålesund with a vibrant local community, many homes, and several schools. Blindheim is especially known for its dedicated sports club, particularly in women’s volleyball. For over 20 years, Blindheim IL has been a key player in shaping Norwegian volleyball, developing several national team athletes. The most well-known is beach volleyball player Ingrid Tørlen, who has represented Norway in multiple Summer Olympics.

We are now passing Villa Norangdal, an elegant wooden villa that blends history, art and luxury amidst the wild nature of western Norway. Built in 1885 as a guesthouse, it accommodated mountain hikers and tourists seeking adventure in the Sunnmøre Alps. Among its guests were British mountaineering pioneer William Cecil Slingsby and even Queen Wilhelmina of the Netherlands. During tourism's golden age in the 1920s-30s, thousands of cruise passengers stopped here for refreshments. The hotel closed in 1965 due to new fire safety and bathroom regulations, but was completely renovated and reopened as a boutique hotel between 2003-2007, with a focus on design history. Each room is unique, inspired by eras like Art Nouveau and Functionalism, and filled with original furniture and artwork. Today, Villa Norangdal holds the "Olavsrosa" quality certification and is environmentally certified as a "Miljøfyrtårn" (Eco-Lighthouse). Staying here is like traveling through time – without sacrificing modern comfort.

The English upper class fell in love with the area from the mid-1800s onwards. Large yachts and luxury ships brought tourists to Øye, where they traveled by horse and carriage through Norangsdalen to Hellesylt, where the boats awaited them. Amid this influx of Europe's elite, dairymaids worked. They went up to the mountain dairy farms in the evening to milk and stayed overnight for morning chores. The next morning, they tended the animals, took the milk down to Øye, and worked on the farms during the day before returning to the mountain dairy farms in the evening.

Do you enjoy climbing mountains? We are now approaching one of the starting points for those wishing to ascend the majestic mountain, Slogen. The trail from here leads to Patchellhytta, named after the British mountaineer Charles Watson Patchell. This cabin serves as an ideal base for exploring the surrounding majestic peaks, especially the iconic Slogen, known for its spectacular views. The hike up to Slogen is a challenging yet rewarding experience, with steep paths that reward you with panoramic views of fjords and mountains.

We're now driving through Øye, a small village that over a century ago was a bustling meeting place. The dramatic landscape attracted adventure tourists as early as the 1800s - English salmon anglers, German emperors and Norwegian artists arrived by tourist ships. Soon hotels and guesthouses were built, with up to four accommodations operating at its peak. Tourism transformed the local community: farmers became transporters, dairymaids turned into waitresses, and many encountered foreign languages and customs for the first time. This was a pivotal era - not just for Øye, but for all of Norway. This small village played a significant role in shaping modern Norwegian tourism.

You're not the only one captivated by these beautiful surroundings. Our own royal family, led by Queen Sonja, has a special connection to Norangsdalen. She has visited the valley multiple times and refers to Mount Slogen as a personal favorite. The Queen is known for her passion for mountains and outdoor life, and has often acted as the family's guide during hikes in the area. Both in 2024 and 2025, private visits were reported, with the royal family enjoying the tranquility and grandeur of the spectacular landscape.

Lyngstølvannet, located here in Norangsdalen, is a captivating lake formed by a rockslide in 1908. The submerged remains of a farm can still be seen underwater, creating an eerie yet beautiful sight. This unique underwater forest, along with the stunning surrounding scenery, makes Lyngstølvannet a popular destination for visitors and photographers.

Before us stands Hotel Union Øye, one of Norway's most historic hotels. Opened in 1891, it quickly became a popular destination for European aristocracy and mountain enthusiasts. Among its famous guests were Emperor Wilhelm II and Karen Blixen. Many rooms are named after historical figures, and the hotel is renowned for its mysterious atmosphere. You may have heard of the "Ghost Queen" in room number 7 - said to have died of a broken heart. Guests have reported doors opening by themselves and cold drafts outside the room, though there's surely a natural explanation. The hotel features additional rooms in converted surrounding houses and an exquisite garden perfect for relaxation and contemplation. This is where those seeking quality, tranquility and beautiful nature come to stay.

At the fjord's edge, valleys, rivers and fjord converge, and in the heart of this beautiful idyll lies Hellesylt - a small village with great appeal. Each summer, tourists flock here to experience the dramatic landscape, waterfalls, and not least, the ferry continuing into Geiranger. Right in the center, the Hellesyltfossen waterfall plunges through the village - a spectacular sight and photo opportunity, especially during snowmelt. Simultaneously, Hellesylt serves as an important transportation hub with road connections to Stranda, Ørsta and Stryn. The location is also known for the Hellesyltdagane cultural festival and as a popular starting point for mountain hikes in the area.

Norangsdalen has long been used for summer pasturing and mountain dairy farming. We will soon pass Stavbergsetra, where the houses, or "sela" as they are called here in Norway, are placed against large rocks in a scree, to shelter them as much as possible from avalanches and wind. The mountain dairies were built in the mid-1800s when dairy farming was at its most intensive in the country. From the 1920s, dairy farming in Norangsdalen declined, and by the 1950s, it had almost completely ceased. Today, cattle and sheep graze in the valley.

Have you ever wondered about the forests in Norway? Norway is home to approximately 11 billion trees. The most common tree species include Norway spruce, Scots pine, and birch. These trees dominate the vast Norwegian landscapes, contributing significantly to the country's biodiversity. Additionally, Norway is renowned for its Christmas tree tradition, with the Norway spruce being the most popular choice for decorating homes during the festive season.

We are now passing the tip of Slinningsodden, at the far end of the island of Hessa, right between Ålesund town centre and Langevåg. This is the site of one of Norway’s most spectacular Midsummer bonfires – in fact, the tallest in the world. Each year, local youths and volunteers gather to build a towering wooden structure, often exceeding 40 metres in height. In 2016, they set a world record with a staggering 47.4-metre bonfire! When it's lit on Midsummer’s Eve, the fjord fills with boats and spectators drawn to the heat, the glow, and the magic of the flames. This is more than a bonfire – it’s a living tradition, a symbol of community spirit and pride.

We are now in the middle of the Borgundfjord, widely known for its rich winter cod fishing. Every year, early in the season, large numbers of cod enter the fjord to spawn – marking the start of the traditional Borgundfjord fishery. It’s said that during peak season, there’s so much cod in the water you could catch it with a bucket from the shoreline! This fishery has played an important role in Ålesund’s development and remains a vibrant part of the region’s identity. On the southern side of the fjord, we see Langevåg – a village with deep roots in both fishing and textile industry. Here lies the historic Devold Factory, founded in the 1800s, known for producing durable wool clothing for fishermen and polar explorers. Today, the old factory site has been transformed into a cultural hub with shops, a café, a museum, and an art gallery – a great example of tradition meeting modern life.

To the south, we now see Vedde and Fiskarstrand – two places with deep roots in Norway’s fishing heritage. At Vedde stands the well-known herring oil factory, and if the wind is blowing in the right direction, you might notice its unmistakable scent. The strong smell of boiled herring oil is part of the coastal identity here. While many wrinkle their noses at it, for others it's the smell of memories – of hard work, tradition, and the sea. Herring has played a vital role in the history of this region. During the great herring booms of the 19th and 20th centuries, entire communities along the coast were built around the seasonal herring fisheries. Boats lined the fjords, barrels were packed for export, and the sound of activity never stopped. The oil extracted from the herring was used for everything from animal feed to industrial products – and remains an important commodity to this day. This stretch of coastline tells the story of survival, adaptability, and a deep connection to the ocean. Even today, the smell of herring oil reminds locals of where they come from – and how the sea continues to shape life here.

We can now see Borgund to the north – a place rich in history and one of the most fascinating archaeological sites in all of Northwestern Norway. Here you’ll find Borgund Church, a beautiful stone church from the 12th century, standing close to the site of a once-thriving medieval town: Borgundkaupangen. Have you heard of it? In the Middle Ages, Borgundkaupangen was the largest town between Bergen and Trondheim – a lively trading post with international connections and traces of both Viking culture and early Christianity. Over 45,000 archaeological finds have been uncovered here, including bridges, graves, roads, houses, and boathouses. Today, the site is part of a major research project at the University of Bergen, and you can even join archaeologists on a time-traveling journey through the town that vanished. The ancient Pilgrim’s Route to Nidaros also passed through this landscape. And according to legend, one of Saint Olav’s men was killed here during Norway’s Christianization. His blood is said to have stained a rock by the shore – and the red mark can still be seen to this day. This is also where you’ll find the Medieval Museum and Sunnmøre Museum, offering vivid insights into life along the coast from the Viking Age, through the Middle Ages, and into the present day.

We’re now driving through Velledalen, an area known for its beautiful scenery and traditional wooden houses. Surrounded by wild waterfalls and majestic peaks, this valley attracts tourists and hikers heading into the Sunnmøre Alps. Velledalen is also the birthplace of entrepreneur Hjalmar Brunstad. He began making furniture in the basement of his childhood home. As demand grew, he moved production to new premises in Straumgjerde, and later to Sykkylven, where the factory still operates today. Named Brunstad, the company became known for its high quality and elegant design. It has grown into one of Norway’s leading furniture manufacturers, earning international recognition for its craftsmanship and innovation.

Ålesund is a modern and versatile city, known for its architecture, bustling port, and deep connection to the sea. As we approach the city centre, you’re looking at a place shaped by both catastrophe and innovation. Before the great fire of 1904, Ålesund was a thriving fishing town, with cod and clipfish as its main exports. Then came the night that changed everything – a single spark, strong winds, and by morning, nearly the entire town lay in ruins. The rebuilding became a national effort. Young architects, inspired by the Art Nouveau movement, redesigned the city using stone and brick instead of wood. The result is what you see today – towers, spires, and curved facades in a unified, elegant style. Today, Ålesund is a global hub for fishing, seafood, maritime technology, and innovation. The city exports everything from salmon to cutting-edge ship design and aquaculture systems. With top-level education and research institutions, Ålesund is now a centre for sustainable development – set in one of the most stunning coastal landscapes in the world.