Traditions

There are few places where ancient history and state of the art tourism meet like they do here in this deep fjord arm of the world’s longest fjord. The Vikings were not only enchanted by the magnificent scenery when they settled here, they also found rich food sources and transport veins to the whole world. Later people settled here and then the first tourists arrived. The English Lords sailed into the fjord on the hunt for adventure, good fishing spots and shelter. Which they found at Christian Fretheim’s Farm, the local food and the service were so good there that word soon spread. Thus, the Fretheim Hotel that still thrives today was born, based on the best of Sognefjord culture, food, and experiences from the innermost deepest fjord in Sogn. Ægir brewery have also taken the local culture further. The brewing of beer in Norway is an old tradition and the Viking’s mead is world renowned. Ægir therefore opened a pub connected to the brewery, in the style of a Viking longhouse, with a fantastic guildhall in the style of a stave church, open fireplace, and dragon carvings. To experience the same atmosphere you find here, you would have to travel back at least 1000 years. Whether you disembark the boat in Flåm or elsewhere, you will undoubtably meet the best of Norwegian national and local traditions.