Vinmonopolet
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Cider production flourished in Norway around the 20th century, but partly stopped until the establishment of the Vinmonopolet in 1920. But more and more Norwegians began to brew their own alcohol for personal use, both beer and cider. It was this home brewing that kept the tradition alive, and today it is an increasingly popular drink amongst Norwegians and tourists. And has received global recognition on several occasions. Unlike most countries in the world, Norway is subject to strict alcohol sales laws. Up until only a few decades ago the sale of beer, wine and spirits was regulated through government outlets. Today, wine and spirits can still only be distributed through Vinmonopolets. Today, the Vinmonopolet is also established in most small municipalities and beer and cider can be purchased over the counter in regular supermarkets. The vinmonoplet also stocks cider and in 2020 over 325 000 litres of cider were sold, a formidable 38% increase. It is not surprising, Hardanger cider is a versatile drink that can be enjoyed as an everyday drink or at a party.